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Founder of BEMACCI

Berke Kızılcan

El sueño del niño.

In 2009, the billboards of Times Square sparked his interest in advertising. Years before he would study marketing or start an agency, those screens became an early point of fascination.

By 2012, that curiosity had taken a more practical direction: coding, websites and the possibilities of selling online. An interest in advertising was growing alongside a desire to understand how to build things.

The years that followed took him from Istanbul to Ohio, to university near Washington, D.C., and into creative work, student leadership and marketing. In 2024, he brought those experiences together in BEMACCI.

Every stop along the way comes back to one question: which brands stay in people's minds, and why?

Explore the story See BEMACCI's work

Black and white portrait of Berke Kızılcan
Berke Kızılcan · Founder of BEMACCI

How a point of view took shape

A curiosity that began in one city grew — across countries, communities and brands — into the way he works today.

  1. 2009New York · Times Square

    A first impression of the screens

    The lights of Times Square were one of Berke's first encounters with advertising. Giant screens facing every direction showed him, up close, how a brand can stand out from a crowd and stay in people's minds.

  2. 2012Istanbul

    First digital experiments

    In 2012 the curiosity turned practical. He started learning to code, working out how websites run and experimenting with ideas for selling online: how does an idea reach people who have never heard of it?

    How advertising catches attention and how things get built became two halves of the same question.

  3. High school yearsIstanbul · MEF High School

    Film and project work

    In high school he took part in short-film and project work in French, Spanish and English. Telling an idea through images, making things as part of a team and making them understood in another language introduced him to creative production before marketing.

    His short films won first place at international short film competitions run by the French Consulate and by the Spanish Consulate with the Instituto Cervantes. On 1 March 2018, the MEF High School team also won first place at the International French-Language Project Competition of the French Ministry of Culture in Paris; Berke was part of that team.

  4. 2018Zanesville, Ohio

    Building ties in a new place

    In 2018 he went to Ohio as an exchange student and made a place for himself at a new school, among new people. That year he was chosen as his school's Homecoming King — a personal memory of arriving from outside and becoming part of a community.

  5. 2019George Mason University

    Adding business discipline to curiosity

    University at George Mason, beginning in 2019, brought Berke to the Washington, D.C. area. Studying business with a focus on marketing connected his interest in creative work with how companies operate and how people make decisions.

    On campus he saw people from different countries read the same idea in different ways — an observation that also shaped the communities he went on to build there.

  6. University yearsBRASA GMU

    A Brazilian community, founded by a student from Istanbul

    With the support of BRASA members, Berke founded the Brazilian student club at George Mason. A student from Istanbul building a community around Brazilian culture in the United States shows what a cross-cultural outlook looks like in everyday life, not just on paper.

    Founding a club meant inviting people in, organising the first gatherings and keeping them coming back. It carried the organising, follow-through side of communication into his working life.

  7. University yearsTSA Global

    Founding an international Turkish student network

    While working with the Brazilian community, he also took on responsibility in his own community's network: he served as a founding member and vice president of the Turkish Students Association Global (TSA Global).

  8. 2023George Mason University

    Taking responsibility from far away

    After the February 2023 earthquakes, Berke — then president of the Brazilian Student Association — supported relief efforts for the earthquake region from campus and worked to raise awareness.

  9. UndatedProfessional work

    Putting ideas to work for real brands

    As Marketing Director at Turkish Coffee Lady, he worked on the US communication of a brand built around Turkish coffee: how to tell a cultural tradition to a different audience became concrete, day-to-day work.

    Content marketing at uLouder and marketing at Sodexo showed him, up close, the different stages an idea goes through before it reaches people.

  10. 2024BEMACCI

    Turning experience into a way of working

    Berke founded BEMACCI in 2024 — and ran its first advertising on the same Times Square screens that had captivated him as a child. El sueño del niño: the boy's dream, back on those screens as his own agency's work.

    The question that began in Times Square, together with what he had learned from films, communities and brands, became a way of working.

    At BEMACCI, a brand's position, the story it tells, the content it produces and the campaigns it runs are handled together. The starting point is to be clear about who the brand wants to reach and why it should matter to them.

  11. TodayBeşiktaş, Istanbul · Worldwide

    From Beşiktaş to the world

    Back in Istanbul since 2026, Berke works with brands anywhere in the world through BEMACCI. The experience he built across different countries is the basis of that global outlook: available worldwide.

    His view on SI (Super Intelligence) is clear: access to the tools is now easy for everyone; the difference comes from strategy, from really understanding the audience and from ideas people remember. That is why BEMACCI takes an SI-enhanced approach: the tools speed up research and production, and people make the decisions.

BEMACCI

You dream it. We build it.

Your creative partner in taking an idea further.

Everything starts with a thought. Sometimes, you know exactly what you want to create. Sometimes, you simply feel that something more is possible.

At BEMACCI, we listen, explore your vision with you and uncover what it could become. Through strategy, design, creative production and marketing, we turn ideas into something people can see, experience and connect with.

Our Vision

To be the creative partner that helps people believe in what they can build — and brings new ventures, brands and experiences into the world.

Our Mission

To understand what people dream of achieving and develop their ideas together. We bring strategic direction, creative thinking and the expertise to make things happen, taking each idea further from its first expression to the moment it meets the world.

Our Values

Have something in mind?

You don’t need to have every detail figured out. Tell us what you imagine, and let’s shape the next step together.

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