Brand identity and logo design: a presence people recognise at first glance.
More than a logo: we build an identity system that sets how your name looks, which colours it uses and the tone it speaks in, and that stays consistent everywhere from your website to your packaging.
- Written proposal: scope, timeline, fee
- NDA if you need one
- Istanbul · London · Miami
Who it’s for
- New brands that want the right identity from day one
- Businesses whose logo is dated or looks different everywhere
- Growing companies entering a new chapter or a new market
Scope
What’s included
Logo, colour, type and usage rules are designed as one system — and tried where you’ll really use them.
Brand discovery
Who you speak to, what sets you apart and the character the brand needs to carry.
Logo design
Primary logo, horizontal and stacked versions, an icon and a simplified mark for small sizes.
Colour and typography
Primary and secondary colours, typefaces and rules that work in print and on screen.
Visual language
Photo direction, graphic elements, patterns and layout rules — the details that make the brand recognisable without the logo.
Applications
Business cards, social templates, presentations, menus, packaging or signage — the materials you’ll really use.
Brand guide
A practical guide so your team and other partners use the brand correctly.
Final files
Vector (SVG, PDF, AI), PNG and web formats, ready for print and digital.
Not sure which parts you need? We’ll work it out together.
Get a proposalProcess
How we work
Discovery
We talk about your brand, competitors and audience.
Direction
We present visual directions with the reasoning behind them and choose one together.
Design and refine
The chosen direction becomes a system — logo, colour, type and applications — with review stages defined in the scope.
Handover
All files and the brand guide, delivered.
Why us
Why BEMACCI
One team, one point of contact
Strategy, production and marketing under one roof. You explain the brief once; the same team carries it from start to finish.
Available worldwide
We work from Istanbul, London and Miami, for brands in Türkiye and abroad, across languages and markets.
Everything in writing, up front
Scope, deliverables, timeline and fee are in a written proposal before work starts. We don’t publish numbers we haven’t measured or promise results no one can guarantee.
Tried where it will be used
We don’t design the logo in isolation: we see it on the website, on a phone, on social and in print while we design it.
From our work
Beauty salon · Ulus, Istanbul · since 1994
How do you make years of trust visible online?
Read the case studyFrequently asked questions
Can I order just a logo?
Yes, you can start with a logo alone. Designing it together with colour, type and usage rules is what keeps a brand consistent everywhere, so we agree the scope that fits your needs.
Do we have to replace our current logo completely?
No. An established brand’s recognisable elements are valuable. We first decide what should stay, and often refine rather than replace.
How many logo options do you present?
The number of directions and review stages is set out in the proposal. We prefer a few strong, reasoned directions over a pile of random options.
Who owns the rights to the logo?
Ownership and usage rights are written into the agreement, together with which source files you receive at handover.
Do you register trademarks?
No — trademark registration is a legal process for a trademark attorney or lawyer. During the design process we can point you to where to check availability.
Often planned together
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