Research that reads the future
Original studies on AI discovery, generative engine optimisation, agentic commerce and digital authority — every number traced to a primary source.
Is Your Phone Listening?
You mention a product out loud. Minutes later, the ad appears. Half of America thinks the microphone did it. The real answer is stranger — and better documented.
The Death of the Search Result?
How SI assistants (Super Intelligence, formerly called “AI”) and answer engines are rewriting the way people discover brands — and what the click data actually shows.
Beyond SEO: The Science of GEO
What peer-reviewed research and large-scale industry data actually reveal about getting cited by generative engines — including the study that says it barely works.
The Agentic Consumer
What happens when AI starts making purchase decisions for us — the infrastructure that arrived, the adoption data, the trust ceiling, and the reliability gap nobody advertises.
In the pipeline
The AI Authority Index 2026
How artificial intelligence decides which brands deserve to be recommended.
Who Does AI Trust?
An empirical analysis of brand representation across generative AI models.
The Founder Authority Index
Measuring the digital authority of modern founders and CEOs.
The Visibility Paradox
Why being visible does not necessarily mean being trusted.
The Authority Premium
Do authoritative brands actually perform better?
The New Luxury Consumer
How AI and digital culture are redefining prestige.
The Global Brand Transfer Study
Why some brands travel across borders — and others fail.