Newsroom
BEMACCI Newsroom
Interviews, brand stories and marketing analysis. For our research reports, see BEMACCI Research.
Technology
Is your phone listening to you? The real reason that ad showed up
You mention a product at dinner; that night the ad appears on your phone. Nearly half of American smartphone owners believe the microphone did it. Yet the most thorough technical audit ever run caught zero apps secretly recording audio. The real machinery is stranger — and far better documented.
Interview
More than an agency: Berke Kızılcan and the BEMACCI story that began in Miami
Born in Beşiktaş and educated in America, Berke Kızılcan founded BEMACCI, an agency that works between Istanbul and Miami. Get him onto marketing, and he moves away from the standard lines fast: "Don't try to make everyone see you."